The Millennium Fitness Centre, has according to it's previous and new owners, been long associated with the body building and advanced fitness training image. The aim of the new brand and on-going work is to break away from that image and build a health and fitness centre, rather than a body building club.

I created the new look logo including the accompanying strapline 'Live Life, Love Fitness' which has gone down a storm with staff and members and from there, I have gone on to design and develop the new website, new look corporate stationery, posters and promotional material, building signage and internal graphics.

The overall feel of the club is now very much of a lifestyle and health club which has seen member numbers increase since the new management takeover at the start of the year.